Hello and welcome, readers! Today I’ll be discussing seven web pages that I liked with my business page; and I evaluated their posts according to the following criteria: type, writing efficacy, and use of images. If you’ve read my work before, then you probably know I feel a spreadsheet coming on. The seven businesses that I chose have a strategic connection to either the technology that my business uses, or the type of customer that will use my business.
The businesses that I liked were customer-centric and had value-propositions embedded in their communications. Also, as Professor Faulk said, people respond to pictures; I’m no different. I also favored pages that artfully used images to set context. One of the best things for me is when a company provides a service that makes me more knowledgeable even if it is knowledge about their product (referring to Glossier Girls in the text.) When companies encourage open communication from among their buyers, and listens, it establishes trust in the business; if everything is done right, then the end result is that customers will solve each other’s issues. (Kerpen, 2019) What I learned is that businesses that have well-coordinated social media have a bigger presence; and that I can get a bigger presence by creating opportunities for my viewers to interact. I don't know if that's a chicken or egg thing or both (it's the egg.)
Note: I was able to “like” most of the class members’ pages, except a couple – Pampered Life led to a personal page, and Valeriano Productions had a message that said this content isn’t available right now.
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