Week 9 Part A - Blogs, Vlogs, Podcasts and Webinars

www.uh.edu

 Hey readers, welcome once again to my blog! Today I’ll be going over when, why, and how personal touches and emotional appeals can be used to engage interest in a business.

In the case of my faux business Revolution, it would make sense to focus on sharing facts. I’m also aware that the reality of our invaded privacy can drive fear and spike emotions. Using that would make me feel icky inside, like Hannibal Lecter. Instead, Revolution would show care for people’s emotions by presenting issues in the framework of a solution that already exists – in our software. Also, I would prefer to take a serious, but positive tone and establish trust by sharing information.

One of the ways it could work for my business is to offer education about internet anonymity, and the current technologies available to promote it. I think educational interviews with industry professionals might generate interest in the form of traffic. It would also be a good thing to highlight diversity in tech, and request articles from professionals globally.
 

I’ve mentioned Cisco (https://blogs.cisco.com) in a few other posts, and I’ll do it again here because they have clean production quality (of course) and they clearly invest in professionally developed social media. Cisco’s blogs have a consistent personal touch, they feature the face of the author in the header for the post, each of them is smiling. They cover topics that are endemic to their business – networking and security – but they make space to do it in context of current/relevant things like Women’s History Month.
 

Businesses that may not thrive with the education approach would probably be business that are more fun-centric. An e-gaming network will have elements of education, like strategy guides, but most of their blogs will be dynamically appealing to visual aspects of gaming. These businesses would use vlogs to showcase game mechanics. Some of our classmates businesses, the clothing stores particularly, may not want to go so heavy on education; rather, they might want to showcase people in daily activities wearing their clothing line.