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What I learned from:
Marissa Berian-Melicharek - This was a very good read. As someone who's still at arm's length with social media, I previously only knew very vague things about influencers. It was great to learn that they are inexpensive and effective alternatives for businesses. And the attraction is obvious but vital - that they already have a group of followers. It's interesting to know that it's possible for a business to barter with the influencer for goods and services like analytics.*Masashi Kosugi - Masashi talked about Tik Tok. This was also a great post. I'm not a current user of Tik Tok but I deleted my account early last semester because I couldn't justify the time I could let it consume. Masashi pointed out that it provides a platform with a broad reach. However, I think that businesses would have to be very careful with what they release on Tik Tok. And also, businesses would have to be very resilient, because Tik Tok's medium is entertainment and the "crowd is fickle."
Kaden Morris - Kaden mentioned Google for Business, and I'm glad he did because it's ubiquitous like a computer daemon - always doing "helpful" things behind the scenes. Then again, Google for Business is unparalleled in its reach and a business would be hard pressed to live without it.
Frank O’Connor - I was really happy to read Frank's blog on Twitter. It's a platform that I've no interest in whatsoever, but Frank has helped me to see its upsides. He explains that posts can ride on the wings of an "in vogue" topic, and go viral just from that association. An alert social media administrator would be able to take advantage of these situations.
Siomara Ruiz Ramires - Siomara had an overview of each type of social media opportunity which was a succinct read. She and I both chose to do further research with LinkedIn.
*I couldn't get google to sign me in so i commented under my full name and blogger url. sorry for technical difficulties - it is fixed now.
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