Week 12 Part B - Business Specific Tools

 

https://workspace.google.com/

Hey readers, welcome back! Today I pored over my groupmates' posts and learned some new things! 

Frank O' helped me learn more about the Google business suite. The most interesting thing to me was that he explains that it "...allows you to locate yourself on Google Maps, and create a landing page that would pop up whenever people search for a photographer in my area." I love that integration of technology for business.

From Masashi I learned a lot more about Tik Tok than I already had known. He pointed out that Tik Tok has over 500 million active users each month. He also pointed out that it can be extremely beneficial to use influencers, for the sheer reach and access they have to broader audiences. Very interesting. 

Siomara talked about using analytics. She taught me that "analytics point out team members' strengths." That's a valuable tool to have and to implement - I do it organically when I lead teams. It is the single most useful thing a person can do with their employees. Having it automated is amazing.

Marissa gave me more information about Google My Business. I didn't realize that it was really a better fit for storefront locations. She points out that many of their tools offered within Google My Business only apply when a customer is looking to find a physical location.

In conclusion, I've learned a lot from my classmates, even though their business types are different from mine. Reading about Tik Tok gave me mixed feelings about using it - it seems like such low-hanging fruit from a business standpoint. But I'm really concerned about the incendiary-grenade effects of algorithm it uses. I'm also very uncomfortable knowing that the data centers are in China (where there is no right to privacy or free speech.) Combine that with technology like snapchat has, and deep fakes away. Possibly deep fakes already.

Conversely, I was really happy to read Siomara's discussion on analytics. I'm very interested in cultivating team cultures and dynamics. Automated tools that help me understand the people I work with will also enable me to better motivate and encourage my team. That's so cool!

Thanks for joining me on this journey! Until next time.