Week 9 Part B - Using Categories

My recent Instagram posts duplicated to Facebook

Hey reader! Welcome back! Today I'll be discussing how I would use categories to keep focused with blog/vlog/podcast or webinars to reach out to my target audience in an organized manner.

The kinds of categories I would use relate to the products I want to sell; rather, these categories will create the foundation of knowledge that will illustrate the need for my business. Specifically, privacy awareness through how to guides, bringing to light relevant news articles and current situations. My recent post linked to a Reuters article that took summarized but global look at data privacy. It's important to let people know that this is a problem around the world, and that not just individuals, but countries are working on solutions.

By helping people create their own efficacy against data trolls, in whatever ways they can without becoming computer experts, I will start to establish trust in my company as a reliable source. Of course, a reliable source who's looking out for you is even better, and that's what Revolution does. Willingness to share knowledge is enough to gain a customer - there have been times where I've seen that a business published specs so I could build or fix something myself, but for some reason or another, I'd rather entrust them to it.

In my last post I talked about caring for my customers' emotions when addressing scary subjects. It's an important part of my business model to never leave my target audience with a fear that isn't solved by my products, or even by another reputable business' products. Of course the bottom line of any business is to make money, but that doesn't preclude a business from doing great good at the same time.