Week 15 Part A - What we Learn from Google Analytics

https://marketingplatform.google.com/about/analytics/benefits/

Hello again readers, thanks for stopping by! Today I'll be exploring the wonderful world of social media search engine optimization and analytics. I will also discuss which ones would work best for my fake business, Revolution.

Google analytics is one of the most comprehensive social media data compilers on the market. It is also the most widely used search engine, even among varied web browsers (i.e., Firefox), and connecting with Google products increases a business' viability. Each layer of connection brings a business closer to the top of the list when requisite keywords are searched.

Some features that google analytics boast are a complete view of your traffic flow, and ways to understand your customers - who are your business' most vital demographic. Google analytics allow for connections to sales and customer relationship management. With these advantages, businesses can make better decisions on how to invest and see a return on investments based on "smarter insights."

What's most interesting to me is the ability to "make...data work for you." This feature puts an easy button on team collaboration and reporting. Sharing is accomplished instantly, and uses flexible and fully programmable APIs for its configuration. A good opportunity here is their tech support, for which Google has a vested interest in maintaining a high service quality. Finally, they offer end-to-end encryption for businesses with multiple sites.

Regardless of my personal reservations about Evil Corp., if my fake business were real, I would be tempted to use it. I understand that some beasts can't be stopped, and they don't have to be steered nefariously. The demographic information would help me understand who my customers are, and how to appeal to them. A business that will grow is one that is flexible, and creates products that their customers want. Analytics can help me determine what consumers want, not just what I want to sell.

Well folks, that was my brief journey through Google analytics and social media search engine optimization. I hope you enjoyed the read!